ididit-semaAt this year’s SEMA show held in Las Vegas, November 1-4, ididit, the Tecumseh, Michigan-based steering column specialist, won the Best New Street Rod/Custom Car Product award with their new ‘40 Ford special edition column, which also suits the Model A and the ‘32s.

Beyond this, Marty Waterstraut, ididit’s national sales manager introduced their new production racing column called the Pro Lite series.  Designed for the Sportsman racer—drag racer, auto-crosser—the entire column weighs a tad over 5 pounds. “Some drag racing classes mandate street-legal specifications and, therefore this column is equipped with turn signals,” says Marty. It also accommodates quick-release steering wheel hubs, making it ideal for driving the car to and from the track. In word and deed this column is all about weight.

The Pro Lite series, which makes a great first impression, is now available for the Camaro, Gen 1 and later, the Nova as well as several Mustang models. Current development plans include numerous other examples.


Tecumseh, MI 49286
(517) 424-0577