Joe Hornick: The man who mastered consultancy in racing

Joe Hornick: The man who mastered consultancy in racing

By Bertie S. Brown: At the lower rear corner of the rear wing of 2017 Funny Car National Champion, Robert Hight, a decal displays three letters: JHE, an abbreviation of Joe Hornick Enterprises. Hight won this year’s national championship at Pomona, Calif., and JHE, based in Mooresville, North Carolina, assisted them with technical know-how throughout the year. Since the beginning of this century, Hornick has been the hidden hand in a long series of racing successes. His business model is entirely his own: he offers his company’s complete services to just one racer in each category. Their complete service is an interesting proposition. JHE uses a test pool that serves to advance research and development in race engines with similar characteristics. Let’s say they have four customers running blown alcohol engines in four different racing categories—a blown alcohol pulling tractor, Pro Mod, Top Alcohol Dragster and Top Alcohol Funny Car. In the test pool program, each engine runs different components or systems and, in so doing, each race team shares a quarter of the R&D costs and receives the cumulative results from all four. Additionally, they have a base of consulting customers like John Force Racing or Earnhardt Childress Racing. They also have a race engine-builder base. “If an engine builder is an existing valve spring customer,” says Hornick, “I’ll help them with any engine problem at no cost. That’s part of the service we provide as a spring supplier, because we have no consulting customers that compete against our valve spring customers.” “When first starting out and working long hours,” recalls Ernie Elliott, renowned NASCAR race engine tuner,...